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Testing new ideas often becomes a pipedream due to the velocity of our businesses.  Having people to not only bounce ideas off of, but to help in the proof of concept is often so daunting,  it is often rescheduled for later (which means never).  Staying relevant in today's environment demands trying new things which many companies do not have the bandwidth for.  Initi8tion takes on those new things for you, bringing decades of experience in idea creation and execution.

Pass the ball.  We will catch it.  Allow us to help "flush out" those ideas and to put some meat on those bones.  Is it a good idea?  Will the market accept it?  How will it integrate in to what we are doing now?  Is the juice worth the squeeze?  We can answer these questions as well as many more you haven't thought of.